Internet Web Blog Search Engine Optimization
I'll never forget the time one of my websites made it to the top
Alexa toolbar also useful to Browse expired websites database. Ma
I had an email "conversation" this last week which I feel others
With the help of MSN, recently I've been reminiscing about the Go
With the help of MSN, recently I've been reminiscing about the Go
SEO and webmaster functions are familiar to those with training a
Some webmasters report that search engines account for 75% or mor
SEO and webmaster functions are familiar to those with training a
If this is your first time learning search engine optimisation (S
I'll never forget the time one of my websites made it to the top
A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimisation and usability compatible? Aren't there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out (although I'm sure you can guess the answer!)... Keyword research carried out Before you even begin building your website, you should carry out keyword research to identify which keyword phrases your site should target. Using publicly available tools such as Wordtracker (http://www.wordtracker.com), you can discover which keywords are searched for the most frequently and then specifically target those phrases. Doing keyword research is also crucial for your site's usab
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important. LinksLinks, links, links. Everybody wants people to link to their websites. Why? The truth is that high quality links to your website are important as regards search engine popularity. The question everbody asks though is "... yeah that's great but how do I get people to link to my site?" Well firstly there are three different types of links: ReciprocalA reciprocal link is when you find a site that you want to get a link from. You place a link to this website on your resources page. You then email the webmaster of the other site and ask for a link in return. The webmaster can then either accept or decline your request. This is a very hit-and-miss process. If you make 100 reciprocal link requests you may only get 5 links. It's also ve
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings. Page TitleIt's truly amazing how many people don't realize how critical the TITLE tag can be to the success or failure of your website. Your TITLE tag needs to have your most important keyword for that page included in it. This is for the benefit of the search engines. From a visitors point of view it also needs to entice them to click on your title tag when they see it in the search engine results. If your page is about PDA Accessories don't just use that phrase in the TITLE tag. Dress it up a bit. For example "PDA Accessories For The Busy Geek" or "Need Accessories for Your PDA? Come right in!" Those examples took me 10 seconds to come up with. You can do far better with a li
Anybody who has their own website or is involved in business online understands the importance of SEO or Search Engine Optimization. Higher rankings equal more traffic. More traffic equals more potential sales. Simple, eh? Or is it? The problem here is that most people think Search Engine Optimization is like magic and that only search engine "gurus" have all the answers. Forunately, for you, this is far from true. In fact Search Engine Optimization is relatively easy. What stops most people from ranking well in the search engines is misinformation and the promise of quick fixes. Every week there's a new tool or ebook that promises to solve all your search engine woes. There are no quick fixes folks. Accept that as a truth and move forward. What follows in the next three articles is a 10 step program for improving your online presence and search engine rankings. Enjoy! KeywordsKeywords should be the first step in your Search Engine Optimization campaign. People put ke
Sometimes a Search Engine Optimization company will miss that glaring question posed by potential clients and assume the benefits of Search Engine Optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return. Search engines account for a huge portion of traffic to web sites. Data varies depending on what sources you read, but the bottom line is that search engines are used millions of times each day by consumers searching for goods and services. And having your business displayed at the top of search results is essential if you want to do any business from the major search engines. Nine in every ten users will find what they're looking for in the top 10 results and won't go to page 2. It's obvious that people can make a lot of money from online sales, but how you adver
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important. First of all, your web site needs human attention. A real person should thoroughly analyze your site before any work is done. Get them on the phone and ask them questions. There should be a clear process that the Search Engine Optimization company uses and tailors to each client. The SEO company should also have a clear idea of what your goals are for your web site. The first step in any work that is done should be keyword research. Like any kind of advertising, you need to know where your target market goes and how they find businesses like yours. The keywords chosen should apply to the theme
You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines. But achieving this can be more difficult to do than can be imagined. Why will a website with high page rank link to you, a website with low page rank?That is the million dollars question.And I have a million dollars answer for you.Below are a few search engine marketing secrets to help you. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in